LinkedIn is, in my opinion, the best social-media site for developing business relationships, and a site everyone in sales should use.
One feature of LinkedIn I like is the company record. (See Black Tassel, Inc., for an example.) I use this feature in three primary ways:
First, whenever I’m Stalking Tigers, I find their company pageS on LinkedIn and follow them. After that, I ask them to connect.
Second, after I follow a company’s page, I check out the current list of followers. When I see someone with whom I want to connect, I initiate that connection.
Third, I check my company’s page on a daily basis to note the people who are following it. Whenever I see someone new, I ask him or her to connect.
The common factor in these three strategies is the company page we are following. In all cases, because we’re following the same company, there is just a bit more rapport-based reason for the person to accept my connection request.
Connections are the lifeblood of any salesperson’s business. By leveraging LinkedIn company pages, you can generate more connections and incrementally increase your success.