I believe the world will be a better place if salespeople behave ethically, and if the salespeople who refuse to behave ethically are forced to find happiness ruining someone else’s profession.
In an effort to create that world …
I wrote this book in 2004. I just finished a full revision and posted the entire book for free on this website.
Cindy is just getting started with the full-blown copyediting effort, so please don’t hold it against her if you find errors she hasn’t yet spotted. (In typical fashion, I didn’t feel like waiting!)
My hope is the material in the book will both inspire salespeople to sell with honesty and high ethical standards, and give them the how-to guidance they need to get started.