Why Free?

Yesterday, I shared the 90,000 Free Words link with someone and he asked me, “Why are you giving your book away for free?”

“To make money, of course.”

With a furrowed brow and a puzzled look, he asked “How does that work, exactly?”

“The simple explanation is that there are tens of millions of salespeople and tens of millions of entrepreneurs in the world who are literally never going to buy anything from me. They are simply far too do-it-myself minded. So, I give those who want it all my knowledge for free, because it helps them do it themselves better, which creates business friendships, which turns into referrals, which turns into clients who do want the type of consulting advice I sell or want someone to enthrall a crowd at their events.”

“If you take care of the world, the world will take care of you.”

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